BloomChic is a digital-first fashion brand focused on re-imagining the options — in fashion and beyond — for women sizes 10-30. Founded in 2021, it exists to empower mid- and plus-size women worldwide with unprecedented access to style, comfort, and choice. This quality and selection is made possible through its on-demand, agile supply chain headquartered in Guangzhou, China; as well as its plus-size centric design philosophy enabled by continuous customer feedback and insights. BloomChic’s 2022 Series B was led by L Catterton.